January 28, 2025 - 22:18
A recent billboard featuring actress Julia Fox has left many wondering if she is venturing into the New Jersey real estate market. The eye-catching advertisement, prominently displayed in downtown New York City, was part of an ingenious guerrilla marketing campaign for Steven Soderbergh's upcoming low-budget horror film, 'Presence.'
The billboard, which showcased Fox alongside a tagline suggesting she was involved in real estate, quickly caught the attention of passersby and local realtors alike. Many were intrigued by the notion of the actress transitioning into a new career path, sparking discussions and speculation across social media platforms.
However, the truth behind the billboard was unveiled as a clever promotional tactic to generate buzz for the film. This innovative approach highlights the evolving landscape of film marketing, where unconventional methods are used to capture audience interest and create memorable impressions. As the release date for 'Presence' approaches, the campaign has undoubtedly succeeded in piquing curiosity and engaging potential viewers.
